Giovanni Tessitore's Logo

Study and graphic realisation of the logo for Dr Giovanni Tessitore, a gynaecologist expert in assisted fertilisation and fertility surgery.

The agency created a logotype based on the overlap between ovulation and spermatozoon to give rise to fertilisation.

Particular attention was also paid to the lettering. The font chosen is well defined and structured but at the same time sinuous to emphasise the versatility of the services offered.

The logo plays on the colour scheme between blue and light blue and succeeds in instilling the right serenity.