Brand My Cartoleria

The Agency carried out the restyling of the logo of MyCartoleria.it, an online stationery store.

The creation of the new logo followed a twofold purpose:
to make the brand's visual identity more current and appealing thanks to the use of brighter and more vibrant colors (Ottavio and orange instead of black and burgundy);
to guarantee uniqueness and recognizability to My Cartoleria thanks to the introduction of a pictogram in the logo that reproduces the shape of a stylized pen that replaces the letter “i" in the naming.