Pergola branding funeral agency

Onoranze Funebri Pergola is a funeral agency that has been operating for over 100 years in Salerno area. Starting from the need for a renewal of the entire corporate image, a new visual identity has been conceived and developed starting from the logo.

The study of the logo has led to the decision to overcome the traditional chromatic code based on black / gray / purple - the colors usually associated with mourning - and to use alternative colors, albeit always with an institutional tone, such as blue and gold.

The use of gold also represents an element of continuity with the previous visual identity, and this has made it possible to keep the corporate image recognizable, albeit renewed.